Pocono Mountains Community Fundraiser

Agency: Riger Marketing Communications
Art Director: Ann Rose

This project took a while to conceptualize—it’s also one of my favorite projects. I designed a few different concepts for this, but the client chose this one, which happened to be my first idea. The client requested a concept that represented how ‘Hope Meets Help’. After some brainstorming, I came across puzzle pieces. I then sketched some ideas, and came to a composition showing two puzzle pieces, among many, that just happen to fit. This concept was carried through all the events’ printed and digital materials.