Agency: UBU Brands Design Manager: Tiffany Gavin Client: Martin Reads
This project started, as most do, with preliminary sketches (pencil on paper). The client specified that they wanted the concept of how the ability to read led to more opportunities. I tried symbols of doors and other things, but a soaring bird mixed with the silhouette of a book resonated with the client. I also fleshed out the brand by designing icons that represented their key ideas: School Attendance, Summer Slide, The 30 Million Word Gap.
